DIAGNOSTICS OF THE STATE AND INNOVATIVE ADAPTATION OF FOOD RETAIL IN UKRAINE IN CRISIS CONDITIONS

Abstract

Subject. A set of theoretical-methodological and applied provisions regarding state diagnostics and innovative adaptation of food retail in crisis conditions. Purpose. Determine the system of performance indicators and carry out diagnostics of the state and innovative adaptation of the food retail of Ukraine in crisis conditions. Methods. A set of general scientific and special methods was used, including: theoretical generalization – to systematize scientific approaches to the application of the method of economic diagnostics in scientific research; systematic approach – to identify and justify the effectiveness of innovations in the organization and management of food retail; analysis and synthesis, induction and deduction – to assess the state of functioning of food retail in crisis conditions, substantiation and formulation of conclusions based on the analysis of various facts regarding the development of internal trade of Ukraine; statistical analysis – to determine key performance indicators (KPI), their dynamics, results of retail trade enterprises of various sizes; comparison and contrast – to identify trends and features of the development of food retail network structures; methods of grouping, comparison, absolute and relative values, graphical – for processing statistical data and visualizing assessment results. Results. The expediency of applying economic diagnostics to assess the state of functioning of food retail in crisis conditions and identify measures of innovative adaptation of retail trade to provide the population with food products in critical situations is substantiated. The consequences of the crisis of 2020-2023 (the COVID 19 pandemic and the war between the Russian Federation and Ukraine), that affected the development of food retail, were: a decrease in the number of operating stores and the number of personnel of enterprises; losses of large companies and small businesses; decreased efficiency of retail space; increase in consumer prices for basic food products; restoration of lost sites of retail chains and opening of stores with new brands in the western regions of the country, etc. It was found that small business entities that carried out trade through the Internet, the postal network and the sale of goods outside stores managed to maintain the effectiveness of their activities, the number of which in the food retail segment was growing. It was found that the decline in the position of Ukrainian food retail in global rankings was due to barriers to effective trade, in particular, unstable supply chains for goods, a shortage of qualified personnel in warehouse and logistics management, and an unfavorable business climate, etc. Focus on the European management system for modern food retail has increased the activity of introducing innovative technologies in organizing and managing the development of domestic retail trade. Scope of results. Theoretical, methodological and applied provisions on diagnosing the development of food retail and its innovative adaptation to crisis conditions can become a source of scientific information in further scientific research and can be used by economic researchers, teachers, and higher education applicants.

diagnostics, food retail, innovation, retail trade, innovative adaptation, crisis conditions, russian war against Ukraine