JUSTIFICATION OF GROWTH OPTION FOR BAKERY PRODUCTS MARKET IN UKRAINE

Authors

  • O. Bokiy Institute of Food Resources of National Academy of Agrarian Sciences of Ukraine, Kyiv, Ukraine

Keywords:

Market of bakery products, control indicator of market, strategy of development, risks, market pricing mechanism, loss of work

Abstract

In terms of bakery market saturation and the decline in industrial production of unprofitable enterprises, the issue of identifying key market indicators and their forecasting studying areas of the market are becoming more important. Exogenous and endogenous risk factors inherent in the market of bakery products are discovered. A SWOT-analysis of the market of bakery products is fulfilled, its strengths and weaknesses, opportunities and threats are adduced. The main objectives and priorities of the market are determined. The most important factors of positive influence on infrastructure market environment that contribute to effective market development are considered. Benchmarks that determine the effectiveness of the market bakery are established, an estimate is made. Measures to improve the operation and development of the bakery are provided. The directions of the market of bakery products, including the strengthening of the open non-industrial producers of healthy food trends, efficient market pricing mechanism and others are justified.

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References

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Published

2017-06-25

How to Cite

Bokiy, O. (2017). JUSTIFICATION OF GROWTH OPTION FOR BAKERY PRODUCTS MARKET IN UKRAINE. FOOD RESOURCES, 5(08), 149–160. Retrieved from https://iprjournal.kyiv.ua/index.php/pr/article/view/244

Issue

Vol. 5 No. 08 (2017): Food Resources

Section

Економічні науки

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