PROBLEMS AND DIRECTIONS OF MODERN ENTERPRISES FOR MINERAL WATERS BOTTLING DEVELOPMENT IN UKRAINE

Abstract

The article considers the existing problems of enterprises for mineral waters bottling. The weaknesses of the modern production of mineral water was revealed. The indexes of export and import of mineral waters in the country, determination of factors of influence on their economic activity was studied. Integration development of enterprises for mineral water bottling in market conditions will promote the establishment of foreign economic relations, the formation of a positive image of the country, expansion of the capital market, as well as the promotion of domestic brands of mineral waters abroad, which will promote economic development in the country. Areas of adaptation of enterprises for mineral water bottling to world quality standards of products, as well as measures to promote brands of mineral waters. The subject of research was the sales activity of domestic enterprises for mineral water bottling in Ukraine and abroad. The aim of research is review of economic conditions, problems and prospects of enterprises for mineral water bottling. The theoretical background of the research were the scientific publications of domestic and foreign scientists, data of the State Statistics Committee of Ukraine, methodical background – methods of logic, formalization and comparison. Results. The article considers the existing problems of enterprises for mineral water bottling. The weaknesses of the modern production of mineral water was revealed. The indexes of export and import of mineral waters in the country, determination of factors of influence on their economic activity was studied. Integration development of enterprises for mineral water bottling in market conditions will promote the establishment of foreign economic relations, the formation of a positive image of the country, expansion of the capital market, as well as the promotion of domestic brands of mineral waters abroad, which will promote economic development in the country. Areas of adaptation of enterprises for mineral water bottling to world quality standards of products, as well as measures to promote brands of mineral waters. It is proved that the final price for bottled mineral water can affect the choice of consumers, as the rise in price of the brand results in lower demand for this product and gives more advantages to competitors in the market of mineral waters. It was stated that the service of mineral water delivery is widespread among the population, that gives the opportunity to save consumers in time and in transport costs, as well as ongoing actions for buyers when using this service. New possibilities of mineral water production in Ukraine are determined. The formation of effective measures, adapted to the modern market relations of enterprises for mineral water bottling, was proposed. It is substantiated that the choice of the consumer of presented mineral water depends on the availability of goods in the retail chain; from the information contained on the labels on the packaging; advertising of mineral water brands in social media and online networks. Despite the fact that the domestic mineral market is actively developing, it is therefore necessary to expand to the European level. In order to achieve competitive advantages in the integration space, mineral water bottling companies should focus on the quality of raw materials, bottling technology and packaging that is used in the production of products. Carried out researches can be used for the enterprises for mineral water bottling in Ukraine in order to improve the conditions of its activity.